ISDEFE

A proposal to reimagine the identity of a national engineering and defence organization through its own logic: the logic of systems.

Purpose: to redefine its visual language through a contemporary lens, while preserving institutional legacy and technical rigour.
Concept: transforming the idea of “system” into a living, modular and adaptable visual language.

The project began with a core premise: to make invisible engineering visible. To convert the logic of systems, flows and technological precision into a visual grammar that breathes, orders itself and evolves.

From this idea, the imagotype was conceived as a generative nucleus — a structure that expands, connects and reacts to its environment, mirroring the organization’s deeply interconnected nature.

Although this exploration was never implemented, its thinking remains:
form stops being an answer and becomes a system.