About the Brand
Bría is a clothing brand rooted in movement, nature and the emotional depth of contemporary womanhood. It embraces freedom,
intuition and the raw beauty of organic materials, shaping a timeless wardrobe through fluid silhouettes, earthy tones and tactile textures. A bohemian yet refined spirit positions Bría as a label where craftsmanship meets contemporary expression.
The project required building the entire brand identity from the ground up—naming, strategy, narrative, visual universe and applications—while grounding everything in three strategic pillars:
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Movement: physical flow, emotional evolution and personal transformation
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Roots: connection to nature, craft and raw authenticity
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The Free Woman: expressive, intuitive, unfiltered
The challenge: transforming these abstract concepts into a recognisable, ownable brand system able to function across labels, packaging, editorial and digital environments.
As Art Director at LLYC, I led the creative development and execution of the full brand identity.
Concept Development
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Defined Bría’s conceptual territory: Movement / Roots / The Free Woman.
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Shaped an emotional framework centred on fluidity, tactility and authenticity.
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Established metaphors and tone to guide messaging and visual decisions.
Art Direction & Visual System
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Crafted a look & feel merging organic warmth with contemporary minimalism.
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Developed photographic direction based on grain, natural light, intimate textures and movement-led compositions.
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Created typographic guidelines combining serif gestures with structured sans fonts to balance softness and precision.
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Designed the graphic language: editorial layouts, rhythm, spacing and crafted micro-details.
Identity Design
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Refined the Bría logotype, balancing feminine strength with subtle imperfections.
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Defined a color palette anchored in warm neutrals, earthy browns, washed greens and soft blues.
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Designed all core assets: labels, hangtags, packaging, sizing systems, symbols and patterns.
Brandbook & Implementation
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Built the full Brand Identity Manual: strategy, verbal identity, visual systems and rules.
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Documented photographic treatment and chromatic behaviour.
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Ensured consistency and scalability across editorial, retail and digital touchpoints.
Result
A sensorial, emotionally charged identity that translates Bría’s pillars into a cohesive visual universe. The system balances softness, movement and authenticity—elevating the brand into a contemporary fashion space while preserving its raw, organic essence.
Bría emerges with clarity, coherence and a distinctive narrative presence.